NEW BERN, NC (WITN) With recovery efforts in New Bern continuing after Hurricane Florence, one of the city's staples is now aiming to help victims of the storm.
Mumfest will go on as scheduled October 12-14 and event organizers are using the festival to raise money for hurricane relief.
Lynn Harakal, Swiss Bear Executive Director says, "Part of recovery is having some normalcy come back to this area, and this is a good first step to restoring that normalcy to our community."
Businesses hit the hardest will have an opportunity to set up free booths to help aid in their recovery.
Harakal says, "We need to get people into our downtown businesses. Nobody wants any of our downtown business, or any of the businesses throughout New Bern, to shut down because of this historic storm."
One area business is also doing its part to give back. Mitchell Hardware says they will donate 10% of every mum sold this season to Religious Community Services.
Lindsey Sims, Mitchell Hardware co-owner says, "I think everyone feels the need to give back somehow. We were just grateful that we could be open."
Proceeds from Friday's kickoff concert will also go to a fund set up by Swiss Bear for hurricane relief.
Pepsi's charitable foundation, as well as Minges Bottling, have agreed to match the funds required get the performers Dan and Shay to New Bern, so organizers say that will certainly help them get over their goal line for the event.