Mannequin hanging from Wilmington billboard prompts concern

WILMINGTON, N.C. (AP) - A unique billboard ad is causing concern among drivers, prompting them to call 911.

Above All Roofing went above and beyond to grab the attention of customers in Wilmington. The billboard features a roof, ladder and a life-like mannequin that is holding on for dear life!

Dispatchers say they've fielded several 911 calls from worried drivers, including one from a woman who insisted it was a real person.