Greenville woman sues Anheuser-Busch for using picture in advertising

Published: Feb. 22, 2017 at 10:48 AM EST
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A Greenville woman is suing beverage giant Anheuser-Busch, claiming the company used a picture she posted on social media for its advertising.

Attorneys for Kayla Kraft filed the lawsuit Monday in federal court for the Eastern District of North Carolina.

The 2013 picture shows Kraft wearing a mustache while drinking from a Natural Light bottle. That picture was then used in multiple ad campaigns with the slogan "Every Natty Has A Story".

The woman is suing for copyright infringement, invasion of privacy, violation of the right of publicity, and prayer for relief.

The lawsuit says Kraft has registered the picture with the U.S. Copyright Office. It claims Anheuser-Busch used her photo on coasters and posters distributed to bars and restaurants in the state.

Also named in the lawsuit is the Goldsboro-based distributor for Anheuser-Busch, R.A. Jeffreys.

You can read the lawsuit under the "Related Documents" tab.