ECU gets new logo, branding statement
After more than 14 years, "Tomorrow Starts Here" is out and "Capture your horizon" is in at East Carolina University.
ECU says it is updating its branding after Chancellor Cecil Staton recommended a change. It includes a new logo for the university.
In a statement, the university said while the previous branding statement served them well, "it is time to create a new look and feel-a new brand-that represents our national leadership."
In 2013, ECU sued Cisco Systems, Inc. in federal trademark lawsuit over use of their phrase "Tomorrow Starts Here".
ECU says it will update its website with the new brand on September 10th.