Business owners encourage shoppers to spend local ahead of Small Business Saturday

NEW BERN, N.C. (WITN) -- While many shop at well known department and retail stores, local business owners in Eastern Carolina cites like Kinston and New Bern say shopping local is much more rewarding.

Lindsay Sims is the Co-Owner of Mitchell Hardware in New Bern. She says, “You’re giving back to your community. You know, these businesses are the ones that donate to your kids schools and the local charities.”

Shoppers flooded the hardware store this Black Friday for the stores annual Christmas open house, a 30-plus year tradition.

“We have homemade apple cider and fruit cake and even if you don’t think you like it, you’ll like this one,” Sims laughed, Adding that personal touch is just one of the perks of shopping locally.

Andrea Owens is another small business owner and artist in downtown New Bern.

She says many people don’t realize the effect they have when supporting a local business.

“I’ve just been kept afloat by local support,” Owens explains.

This holiday season, Owens says The Red Show Studio and Gallery will be open during the downtown areas Christmas celebrations, in hopes of attracting more business.

Tonya Adams is the Exchange owner in Kinston, who cares about giving back to her community.

“It’s real easy to give back to that when you know your community is supporting you, says Adams.

And while many businesses appreciate local support, customers themselves appreciate the unique items that can’t be found in other stores.

“I feel like the person that made it really put their heart into it and you can tell it when you look at the pieces, you can feel it,” says local shopper Ann Plummer.

When you shop locally sales taxes are reinvested in your community.