GREENVILLE, N.C. (WITN) -- While online shopping has curbed some of the craziness of Black Friday, many still prefer the in-store experience.
On Friday, friends and families hit the stores for their post-Thanksgiving shopping tradition including at Academy Sports and Outdoors in Greenville.
The store's manager said that although much of the shopping takes place online now, several still lined up outside the store this morning before 6 a.m. to get the best deals.
He added that another option for customers would be do store pick-up, where they can shop online and pick up their items in the store later to avoid the crowds.
Many came later in the day during their busiest hours, 10 a.m. to 6 p.m. Several shopped with their families, saying that spending time together is part of the holiday fun.
"We've been doing Black Friday shopping for fifteen years or so and they've given me a list, and I go shopping," laughed Reva Roberson, who came with her daughter and granddaughter.
Roberson said although they'll get good deals, it's more about being together with who she loves most and celebrating family.
Black Friday began Tuesday and the deals are set to continue throughout the weekend in store and online for Academy Sports and Outdoors and several other stores.