Greenville hospital now officially ECU Health Medical Center

GREENVILLE, N.C. (WITN) - The hospital in Greenville is no longer Vidant Medical Center. Now the sprawling facility along Stantonsburg Road is called ECU Health Medical Center.

Last month, the hospital system unveiled its new logo and names for its nine hospitals throughout Eastern Carolina.

Vidant Health became ECU Health on January 1st after a joint operating agreement was announced between ECU and the hospital system in November.

Today, the first of many ECU Health signs was unveiled at the corner of Stantonsburg Road and Moye Boulevard. The rest of the signage is expected to be updated over the next few weeks.

ECU Health Medical Center president Brian Floyd said the transition is a sign of the significant contributions of ECU’s Brody School of Medicine toward the growth of the flagship hospital.

The other eight hospitals in the ECU Health system will be undergoing name changes as well. A list of them can be found here. The signage will take some time to be updated, however.

The Vidant brand has been around for just over ten years, that’s when the hospital switched its name from Pitt County Memorial Hospital.

The total rebranding will take about a year to complete at a cost of between $3 and $4 million.

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