Vidant will rebrand, health system’s CEO named ECU medical school dean

Published: Jun. 23, 2021 at 2:24 PM EDT|Updated: Jun. 23, 2021 at 2:28 PM EDT
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GREENVILLE, N.C. (WITN) - Vidant Health will rebrand itself after its CEO was named East Carolina University’s next dean of the Brody School of Medicine on Wednesday.

Dr. Michael Waldrum will be paid $525,000 by the university and will continue to be CEO of the health care system.

ECU has had a 40-year partnership with Vidant. Waldrum said that 40-year partnership is now becoming a marriage.

The university’s Board of Trustees met in a specially called meeting at 1:00 p.m. to approve the new dean.

ECU said the appointment will move the university toward “full clinical integration with Vidant Health” and the creation of a distinctive health system brand, ECU Health, or something similar. Waldrum said a name has not been finalized.

In May it was announced that the current medical school dean, Dr. Mark Stacy, would be leaving the university. This came two months after Dr. Philip Rogers took over as chancellor at the university.

Interim medical school dean, Dr. Jason Higginson, will become executive dean. In the new position, Higginson will be responsible for the operational aspects of the med school, provide senior executive management of ECU Physicians, as well as the clinical practice at the medical school.

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