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Minges Bottling Group awarded exclusive pouring rights at ECU

Published: Oct. 29, 2020 at 9:32 AM EDT|Updated: Oct. 29, 2020 at 11:53 AM EDT
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GREENVILLE, N.C. (WITN) - You’ll soon be seeing a whole lot more of Pepsi and a whole lot less of Coca-Cola on ECU’s campus.

The university says that Minges Bottling Group has been selected for exclusive pouring rights after a bidding competition.

Minges won the process with a combined bid of up to $8.2 million over a period of 10 years starting January 11, 2021.

It will replace Coca-Cola Bottling Co. Consolidated’s contract which was awarded back in 2011.

The university says the details of the agreement include:

· $1 million sign-on bonus to be paid to ECU at contract signing

· 10 years of annual payments and vending commission up to $510,000 a year which is based on a sliding scale of total cases of product procured to the university

· Sideline funding for products like Gatorade of $525,000 over 10 years to ECU Athletics

· $100,000 of in-kind product over the 10-year contract for on-campus activities and marketing

ECU says that revenue from the contract will help with scholarships and other campus programs.

Coca-Cola’s winning bid in 2011 was $10.5 million. Before that Minges secured the rights in 1998 for $7.1 million.

Minges line of products include Pepsi, Gatorade, Tropicana juices, Starbucks coffee, Aquafina water and other beverages.

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