More than two out of three people worldwide
tuned in for the Beijing Olympics.
Nielsen Media Research says 4.7 billion viewers globally saw at
least some of the 17 days of TV coverage last month. This audience
was one-fifth larger than the 3.9 billion who watched the 2004
Olympic Games in Athens.
Host nation China claimed more viewers than any other nation,
Nielsen said Friday, logging an audience reach of 94 percent among
its population of 1.3 billion.
In the U.S., where NBC and several sister networks aired
extensive coverage, the 2008 Olympics took the record as the
most-viewed event in American television history.