The stock markets have had positive gains for four days straight. It's the first time this has happened since April. With Black Friday on the horizon, retailers are expecting similar results.
The National Retail Federation projects nearly 128 million people to do post-turkey day shopping this year. That's down from 135 million Black Friday shoppers one year ago. Some analysts believe the current economic slow down will be too much for consumers.
Chief analyst of the NDP group, Marshal Cohen, believes black Friday sales could slip 3 percent. That kind of talk is not stopping many shoppers from getting up extra early to grab that bargain.
The holiday shopping season can account for as much as 50 percent of merchants' annual profits and sales.