Super Bowl Ads Light-Hearted

Super Bowl ads took on a light-hearted tone this year, shedding last year's somber feeling in the midst of the economic meltdown.

Villanova marketing Professor Charles Taylor says after five years of disappointing Super Bowl commercials, he's pleased with this year's crop. Taylor says the more comical ads worked because they still told people what the brands stand for.

Those are likely welcome words for advertisers like Anheuser-Busch and Coca-Cola, who shelled out anywhere from $2.5 million to more than $3 million per 30 seconds for air time on CBS.

Marketing expert Laura Ries, on the other hand, says she was underwhelmed by this year's slate. She says she expects the game will be discussed more at the water cooler than the ads.

You can watch this year's ads at Don't forget to vote in the webpoll at on whether you liked this year's ads or not.

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  • by Anonymous Location: Plymouth on Feb 8, 2010 at 10:28 AM
    It was exciting to see Brian!!!!
  • by Penny Location: Windsor on Feb 8, 2010 at 09:41 AM
    The guy in the Doritos ad with the dog and the shock collar is from Eastern NC. He grew up in Roper. His name is Brian Oliver. He now lives in Raleigh. It was pretty exciting to see him in a Super Bowl commercial.
  • by enc Location: enc on Feb 8, 2010 at 07:27 AM
    pretty poor year - underwear, budweiser horses and scott trade all old. C- and I'm in the biz...
  • by JB Location: Washington on Feb 8, 2010 at 06:48 AM
    I think all the ads sucked.

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