With the tough economy, fundraising has become more important and more challenging for non-profit organizations.
The United Way of Pitt County began to tackle that challenge by kicking off it's "Pacesetter" campaign Thursday on the campus of Pitt Community College.
The fundraising effort involves a dozen large companies and organizations that set the pace for the United Way's fundraising efforts throughout the year.
Pacesetter organizations work within their own organizations to raise money for the United Way through employee contributions and fundraising efforts such as raffles and cookouts.
The United Way has pledged to provide funding to 19 different community service based organizations in Pitt County this year.