Lorillard Goes On The Offensive Over Menthol Cigs

Cigarette maker Lorillard is launching a campaign to defend menthol cigarettes amid a federal review of the minty smokes.

The nation's third-largest cigarette company that makes the top-selling menthol brand, Newport, has launched a website called "Understanding Menthol."

The site explains the Greensboro, N.C., company's position, the science under review by the U.S Food and Drug Administration's advisory committee, and the consequences of a potential ban on the product.

Lorillard also sent letters to more than a half-million Newport smokers about the FDA's review of claims that menthol cigarettes have greater public health impacts, including among children and certain ethnic groups.

Menthol is a key area for growth for tobacco companies in a shrinking cigarette market.


Comments are posted from viewers like you and do not always reflect the views of this station.
powered by Disqus
WITN

275 E. Arlington Blvd. Greenville, NC 27858 252-439-7777
Gray Television, Inc. - Copyright © 2002-2014 - Designed by Gray Digital Media - Powered by Clickability 97354924 - witn.com/a?a=97354924