Health care providers are hoping some people will give the gift of medical care this year.
Several health care companies are rolling out gift cards similar to those offered by retail stores and restaurants. Some can be used to pay bills or insurance premiums while others give holders discounts on specific services or purchases.
But industry observers say some cards may not be right for many consumers because they have numerous restrictions or because they cost more than the benefit is worth.
Blue Cross Blue Shield of Florida sells cards at Winn-Dixie and CVS stores. With its $19 card, recipients receive discounts on vision care, dental work and prescription drugs.
Its $59 card can be used to help pay a premium or toward access to health insurance.