North Carolinians remained generous when it came to giving to charities this year, a new report finds. However, the report also says less money brought in by professional fundraisers actually went to the charitable cause.
The Secretary of State's Office says the average percentage netted by non-profits at the end of a professionally run event was just about 41 cents of every dollar. That's a big drop from the average of 60 cents per dollar in 2007-2008. The report examines charitable groups who use paid solicitors.
The report states that licensed charities were able to collect almost $42.6 million dollars more this year than in 2007-2008 but they netted over $28 million less this year than in the prior year. The decrease in profits means that, on average, non-profits in the report say a decrease of 19 percentage points in their net take. Secretary of State Elaine F. Marshall said of the decreased profits, “These numbers are a wake up call that professional fund-raisers and the organizations that use them must do better in these difficult economic times.”
The Secretary of State's Office urges people to check out charities at the state website before supporting them. Secretary of State Marshall said for people to “ask questions and research the groups that interest them to make sure their donations will be used wisely.”