Records Show NC Lottery Spends $11M On Advertising

The North Carolina lottery is spending millions to encourage ticket buyers to play responsibly -- and to keep buying lottery tickets.

The News & Observer of Raleigh reports Saturday that information released through a public records request shows that lottery officials spent about $11 million in the 2009 fiscal year on television and radio ads.

Lottery executive director Tom Shaheen says he's pretty sure the ads are working: sales in the 2009 fiscal year were up 20 percent over 2008.

The lottery doesn't study specific effects its ads have on consumers' behavior. That would take more money, and the lottery's advertising budget is limited by law to 1 percent of gross ticket sales.

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  • by mike Location: martin county on Nov 29, 2009 at 08:09 AM
    I wonder how much of it has gone to freinds of the lottery bosses that are in advertizing for eventual kick backs at the expense of the tax payer? Not acusing anyone just wondering.
  • by edmundson Location: wilson on Nov 29, 2009 at 03:50 AM
    the state spend 11 m on school not advertising give the school stuff a rise and new book
  • by Investor Location: NC on Nov 28, 2009 at 09:35 PM
    The Lottery = It is a hidden tax on the poor people. Rich people do not buy tickets they invest in stocks and get divedends?
  • by right, whatever on Nov 28, 2009 at 08:38 PM
    sooooooooooo what are they doing with the rest of the money?????
  • by joe on Nov 28, 2009 at 08:11 PM
    I thought the original lottery bill limited the amount and the method of advertising. I still only see minorities and poor whites buying lottery tickets. Save your$$$$.
  • by Buzz Location: MillCreek on Nov 28, 2009 at 07:44 PM
    Why advertise the lottery, everybody that is going to waste thier money buying tickets are going to do it anyway, they dont need to be prompted. I know the state is enjoying all of the extra tax money that people are voluntarialy paying in. Buzz-
  • by Nathan Location: Eastern NC on Nov 28, 2009 at 07:26 PM
    I had just moved to this state when the lottery was started. I believe it started in late 2005, early 2006. They had the lottery in California as long as I can remember. I told my mother about it, about how the proceeds will go to "education". She laughed at me and said that's what they told the CA taxpayers. CA schools are still lousy, have been as long as I've been in school. A nice school in CA is one that's been there for 100 years or more, and it's only nice on the outside (look up Santa Rosa High School on Google -- I didn't go there, it's just a good example). Not saying NC's lottery will be different or won't be, but the promise has been made and broken before. I've always said that the lottery is a tax for people who are bad at math. Any gambling is, though. If the house is losing money, they change the rules until they're not. They'll pay out some here and there, but it's seldom to people who need the money, and it's never anywhere near as much as they could pay out.
  • by Alfonso Location: Chocowinity,NC on Nov 28, 2009 at 06:53 PM
    I lived in New Jersey a long time ago when the Goodfellows ran the numbers game, wherein the bettor attempts to pick three or four digits to match those that will be randomly drawn the following day. The gambler places his or her bet with a bookie at a tavern, or other semi-private place that acts as a betting parlor. A runner carries the money and betting slips between the betting parlors and the headquarters. Gov. Bev could be a Capo di tutti capi. Oh now is called a state lottery? It's still the numbers game. Words of wisdom you have a better chance of getting hit by lighting then win the numbers game. Save your money.
  • by Anonymous on Nov 28, 2009 at 05:48 PM
    The lottery is a stuipd notion. #1 they lied where the money is going....#2 the money they use to adversise could be going to the schools.....#3 people who don't have any money are wasting it on tickets with no positive results.........And no I do not buy them.
  • by POPPA Location: winterville on Nov 28, 2009 at 05:46 PM
    The way our state throws away money on just about everything, I am so suprised it wasn't 22 million. I wonder who or what NC does with it. Remember, some of you don't. A Republican governor signed a bill back it the 1980's to tax gasoline for just 8 years. This is true, look it up on Well as you know politicans will not be truthful with not even their own families. Our great state of NC and the coffers are still after the gas tax to be used elsewhere besides road construction, our goal for the gas tax. POPPA
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