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BBB: Teeth Whitening Ads Scam Consumers

The Better Business Bureau says it's logged thousands of complaints about ads offering free trials of a teeth whitening product.

One of the first things people notice on the ads is the "as seen on" section, showing the logos of legitimate news agencies. “From the complaints we’ve received, it’s obvious that many consumers are unfortunately letting their trust in respected news outlets influence their level of trust in the products being advertised on their Web sites,” said Steve Cox, President and CEO of the Council of Better Business Bureaus. “While it may be true that advertisements for the teeth whiteners were placed on major news Web sites, reporters for USA Today or CNN did not write stories about the efficacy of the specific products being sold.”

People think they are signing up for a no-risk, free trial of the teeth whitening product. People are asked to provide credit card information for shipping. Angry people told the BBB, they are getting billed before their free trial ends, and continue to be billed after cancelling.

Some people told the BBB they were finding mysterious charges for other companies and services on their account as well.

To read more about the companies in question, click here.


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