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Politics By Demographics: Obama Hunts For Votes

For all the recent diversions over Medicare and abortion, Mitt Romney is still running a campaign that paints with a broad economic brush in hopes of rallying voters on jobs and fiscal policy. By contrast, President Barack Obama is painting by the numbers, filling in the Democratic landscape step by demographic step.

The president's approach has been on sharp display in recent weeks. He has alternately tailored his campaign speeches and his ad campaigns to women, older voters and, most recently, new young voters who may not have been old enough to cast a ballot four years ago.

The presidential campaign is taking shape as a contest between Democratic interest-group politics on one side and the Republicans' single-issue referendum on Obama's stewardship of the economy on the other.


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