Study: Americans Use Net To Look Beyond Sound Bite

NEW YORK (AP) -- A new study suggests Americans are dissatisfied with sound bites and turning to the Internet to get a more complete picture of this year's presidential campaign.

The Pew Internet and American Life Project says that nearly 30 percent of adults surveyed have used the Internet to read or watch unfiltered campaign material, including footage of debates, as well as position papers, announcements and transcripts of speeches.

The Pew group's director says, "They want to see the full-blown campaign event." Lee Rainie calls it "a push back from the sound-bite culture."

Google's YouTube and other video sites have become more popular, with 35 percent of adults saying they have watched a political video online during the primary season. That compares with 13 percent during the entire 2004 presidential race.

The study also found that 10 percent of adults surveyed have used online hangouts like Facebook and MySpace for political activity.


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