Netflix To Separate Its DVD, Streaming Businesses

Netflix Inc. plans to separate its DVD-by-mail service and streaming video businesses.

Netflix has been under scrutiny since July, when it announced it was raising prices and separating its DVD and streaming services into two separate payment plans. Netflix previously bundled both options into a single package.

CEO Reed Hastings said on Sunday in a blog posting that the DVD service will be called Qwikster while the streaming business will be housed under the Netflix name.

Hastings says the DVD service will be the same as ever, "just a new name." But customers will see a video games upgrade option for game rentals on the Qwikster website.

Hastings said it will add "substantial" streaming content in the next few months, and reassured that there are no pricing changes.

You must be logged in to post comments.

Password (case sensitive):
Remember Me:

Read Comments

Comments are posted from viewers like you and do not always reflect the views of this station.
  • by kriste Location: little la on Sep 19, 2011 at 01:18 PM
    if all of you would put as much time in the price of gas, a gallon milk and all the other price killer that All the other companies has done to all of us as you have done on this one company then maybe the world would not be like it is today....think about it.
  • by We Canceled on Sep 19, 2011 at 12:08 PM
    18 months ago, we decided that it just wasn't worth it. The new releases were a "long wait" and many of the older shows we looked for weren't available. The online streaming was VERY limited back then and only the lower rated, "cheap movies" were available. 2 years and we had enough.
  • by The Original ENC Location: enc on Sep 19, 2011 at 09:21 AM
    Not a subscriber...Hollywood doesn't hardly put out anything decent anymore. For the few movies I do rent a year, it still is cheaper than subscribing. I just don't understand people that watch tons of movies. Bored?
  • by laura Location: greenville on Sep 19, 2011 at 06:15 AM
    "Substantial".....great, more 80's sci-fi....and just when I've watched my last Godzilla movie in queue. Guess that CEO has changed his tune- last year, he was reassuring investors that the mass exodus of subscribers after the price hike would be temporary and wouldn't affect their profit projections. I don't mind paying more, but give me SOMETHING to justify it. Lately, netflix has been losing streaming content left and right.

275 E. Arlington Blvd. Greenville, NC 27858 252-439-7777
Copyright © 2002-2016 - Designed by Gray Digital Media - Powered by Clickability 130106728 -
Gray Television, Inc.