Lowe's Stands By Decision To Yank Ads

Lowe's is planning to stick by its decision to yank its ads from a reality TV show about American Muslims despite the growing opposition the home improvement chain is facing over the move.

California Sen. Ted Lieu put a statement out on Sunday that he is considering calling for a boycott of Lowe's Cos., sparking criticism of the chain from leaders in the Muslim community.

On social media web site Twitter, actor Kal Penn is began directing people to a petition on signon.org in support of the TLC cable network show, "All-American Muslim." By Monday afternoon, there were about 9,200 signatures.

On Monday, Minnesota State Representative Keith Ellison, who is Muslim, released a statement condemning Lowe's Cos. for choosing "to uphold the beliefs of a fringe hate group and not the creed of The First Amendment."

And Democratic state Rep. Rashida Tlaib (tuh-LAIB) of Detroit, the first Muslim elected to the Michigan Legislature, voiced her concerns directly to the company: She wrote a letter to Lowe's CEO Robert Niblock.

"I told them I was extremely disappointed that you give credibility to these hate groups," Tlaib said. "People of Muslim faith are being attacked. It's disappointing, disheartening."

Meanwhile, Lowe's, based in Mooresville, N.C., stood by its Sunday statement that it pulled the advertising after the show became a "lightning rod for people to voice complaints from a variety of perspectives - political, social and otherwise" and says "dozens" of other advertisers also pulled their advertising from the show.

"All-American Muslim" premiered last month and chronicles the lives of five families who live in and near Dearborn, Mich., a Detroit suburb with a large Muslim and Arab-American population. Proponents of the show, which airs on Monday on TLC, say it portrays regular Muslim families living in the U.S.

TLC spokeswoman Laurie Goldberg said "All-American Muslim," which ends its first season on Jan. 8, has garnered a little over a million viewers per week. "We stand behind the show All American Muslim and we're happy the show has strong advertising support," she said.

Lowe's stopped running commercials during "All-American Muslim" after a conservative group known as the Florida Family Association e-mailed advertisers to ask them to stop advertising on the show.

The group said the program, which follows the lives of Muslim families living in the Metro Detroit area, was "propaganda that riskily hides the Islamic agenda's clear and present danger to American liberties and traditional values."

Florida Family Association, based in Tampa, Fla., claims that more than 60 advertisers that it e-mailed, from Amazon to McDonalds, have also stopped advertising on the show. But so far Lowe's is the only major company to confirm they pulled their ads from the show.

Amazon and McDonald's and other advertisers did not immediately return calls seeking comment.

Meanwhile, Atlanta-based Home Depot, which was cited by Florida Family Association as an advertiser who stopped advertising, said Monday they never intended to run any ads during the show, but one commercial ran "inadvertently and without our knowledge," according to spokesman Stephen Holmes.

The controversy highlights the fine line companies must walk when they select shows to advertise on.

Branding expert Laura Ries said Lowe's made two mistakes. The first was advertising during a show that could be construed as controversial. The second was pulling advertising too quickly.

"For a big national brand like Lowe's, they've always got to be incredibly careful when advertising during any show that could be deemed controversial," she said. "Will it seriously damage the brand in the long term? Probably not. But it is a serious punch in the stomach."

Overall, analysts said the furor is unlikely to damage Lowe's brand in the long term.

"For a company that generates $50 billion in annual revenue, I don't view this as something that will have a meaningful impact," said Morningstar analyst Peter Wahlstrom. "I'm hopeful this blows over and I'm certain management is as well."

Still, Lowe's ad flap comes at a particularly difficult time for Muslims in in the Metro Detroit area.

Florida pastor Terry Jones held an anti-Islam rally earlier this year outside Dearborn City Hall after being barred from protesting outside a Muslim mosque in the city. A burning of the Quran in March at Jones' church in Florida led to a series of violent protests in Afghanistan that killed more than a dozen people.

"Metro Detroit and Dearborn have been the focal point of a number of anti-Muslim movements," said Dawud Walid, executive director of Council on American-Islamic Relations' Michigan chapter. "There are organized forces in our society that want to marginalize American Muslims to the point where they don't want to see any portrayals of Muslims that regular Americans can connect to."

(Copyright 2011 by The Associated Press. All Rights Reserved.)


Previous Story

Lowe's home improvement stores have pulled ads from a reality TV show about American Muslims following protests from an evangelical Christian group, prompting talk of a boycott against the chain.

The retail giant stopped advertising on TLC's "All-American Muslim" after the Florida Family Association complained it was propaganda that hides Islam's "clear and present danger to American liberties and traditional values."

Suehaila Amen, whose family is featured on "All-American Muslim," said she was disappointed Lowe's "would succumb to bigots ... "

Lowe's issued a statement Sunday apologizing for having "managed to make some people very unhappy." It didn't say whether it would reinstate the advertising.

California state Sen. Ted Lieu says he's considering a boycott of the chain and legislative action if the company doesn't reverse its decision.


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Comments are posted from viewers like you and do not always reflect the views of this station.
  • by Debra Location: NC on Jan 24, 2012 at 03:04 PM
    If TLC has the freedom to have whatever show they wish to broadcast, does that same freedom not extend to Lowe's owners to put there ad. monies where they see fit? Looks like some people like to preach freedom of speech as long as you agree with them if you happen to disagree with them they want to place a gag on those who disagree. Let's remember to apply the rules to all equally.
  • by Go Lowes! Location: Washington on Dec 20, 2011 at 02:33 PM
    I'm glad Lowe's did what they believed to be the right thing to do. Now if Lowe's would stock more domestic made products......
  • by 2 saywha? on Dec 20, 2011 at 05:20 AM
    please explain how you "EARN" the gift of life ? I am of the Chritian faith and have no idea what you are talking about? The gify of "LIFE" which is the SON OF GOD was given freely to all men that accept HIM. There is NOTHING that anyone can do to earn eternal life !
  • by Keith on Dec 20, 2011 at 04:51 AM
    I support Lowe's 100%. I will continue to shop there.
    • reply
      by Anonymous on Dec 20, 2011 at 05:43 AM in reply to Keith
      thousans of overseas made products..tools,,parts ! ! .. "sheatrock-gypsum board" you go with your 100% and I do mean you said 100 % ...traitor !......people like you are against us..check it out "I will make you he head and not the tail"
  • by tug Location: New bern on Dec 19, 2011 at 05:13 AM
    Muslims talk about their right of free speech and religion which they do have. But cry fowl when Lowe's or others exercise their right to not speak. Personally, Lowe's will get my business just because they yanked the ads. Then again, they are the only game in town here.
  • by Formerly Pirateman on Dec 18, 2011 at 07:13 AM
    Their "prophet" said men can have 4 wives. Of course, he had 14 because he was The Great One and he was special and the rules were different for him. His followers came to him after a battle (which he ordered to spread HIS religion) and said the soldiers are restless and need the comfort of the women of the vanquished city. The Great One said "NO, rape would be against God's law" (how magnanimous); "however, if you spill your seed on the ground then it is condoned". The soldiers were then let loose on the female population of the city. I am sure they were comforted with the order to use the withdrawal method. Now imagine Jesus saying this (he wouldn't and never did); that's right, Jesus never condoned rape, war or murder like Mohammed. Now you can understand Islam as this is the character of their founder.
    • reply
      by Anonymous on Dec 20, 2011 at 06:54 AM in reply to Formerly Pirateman
      yeah, he, Jesus, just allowed slavery.
  • by tybo Location: rnc on Dec 18, 2011 at 05:09 AM
    I think Lowes has a right to place ads or not place ads where ther pay for the space. Muslims are a threat to our freedom and haters of Christians I they are offended they can go back to wherever their from. I myself refuse to do any work for them in my business. I tell them they called the wrong guy and I'd NEVER do work for them. YOU GO LOWES at least we know you're an AMERICAN Co.
    • reply
      by 2 saywha? on Dec 20, 2011 at 05:21 AM in reply to tybo
      that sells imported products ! aha !
  • by Roy Location: Winterville on Dec 17, 2011 at 10:16 AM
    I am going to spend some money at Lowes today.
  • by Revalution Location: CA on Dec 16, 2011 at 08:37 PM
    Good--finally a company showing some juevos and not caving into pressure by the immoral pedophiles who claim their beliefs are a religion. Islam is a SICK cult worse than any polygamist group could ever imagine--I don't know why the media sweeps the truth under the rug and allows people to think Muslims are peaceful. What a joke. If PETA saw them doing to animals what they do to their own family members, there would not be a single Muslim in America. Where is the ACLU? The Sharia LAW beliefs are so pre-civilization, I don't think even a caveman could be so morally bankrupt...
  • by Usmc on Dec 16, 2011 at 11:18 AM
    Who cares? Its thier advertising money if they dont want to have an add during that show so what. Get some one else to put an add there. What is wrong with all you morons out there?
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