Soft Drinks Fizzing Out In Cafeterias

The initiative began in 2004, and since, then shipments of full-calorie drinks are down 95 percent. Calories shipped are down 88 percent.

Now fruit juice, low-fat milk and bottled water are provided to elementary and middle schools. High school students have the same drink options, as well as diet sodas, sports drinks, flavored water and tea.

Former President Bill Clinton is involved in the project through his foundation. He says a benefit of the program is schools haven't experienced long-term revenue loss.

The goal is to curb the childhood obesity epidemic, although the report was not able to determine if the students actually consumed fewer calories.

The initiative is the work of the American Beverage Association, the American Heart Association, and the William J. Clinton Foundation.


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Comments are posted from viewers like you and do not always reflect the views of this station.
  • by marty Location: goldsboro on Mar 9, 2010 at 11:58 AM
    Monsanto and round up ready crops are killing our children. There is no one to blame but ourselves.look at the lables of the processed foods we eat and I bet you high fructose corn syrup or a soy product will be in them.With our gov subsidies it is cheaper to buy softdrinks than milk or even bottled water.Think people!! Say no to unhealthy lunch at our childrens schools AND NO to the corporations that tell our farmers what seed to use for thier most profitable crops.AND NO to the government for allowing the monopolizing of genetically modified seeds monsanto has forced on our farmers.
  • by Darren Location: Kill Devil Hills on Mar 9, 2010 at 10:43 AM
    The best thing to so is get the kids to spend more time in P.E. classes and have them exercise on a regular basis. I beleive that kids should be required to pass a physical fitness test each grade before moving up to the next grade. You do have to have exceptions for the ones that are physically disabled in some kind of manner though. It's important to have healthy lifestyles these days. The healthier the future adults will be, the less money will be spent on health insurance and the less money will go to these crooked politicians up in D.C. As far as the sodas, I think it's a good idea what they are doing, but it's still not going to keep the kids from cutting out sodas completely. The parents should be responsible for making sure their kids don't get caught up under some unhealthy habits. I am a proud father of my two boys for choosing healthy habits on their own. There is nothing wrong with a non-diet soda every once in a while, but it's just moderation they need to take it in.
  • by Anonymous on Mar 9, 2010 at 10:19 AM
    They need to remove all soda's diet and regular from schools. Give the children a choice water or milk, they will surive. Fruit juice has just as much sugar as regular soda, so that is not a healthy option either.
  • by Moderators Nightmare on Mar 9, 2010 at 06:01 AM
    There isn't any sugar in them. Read the label.
  • by okayheregoes on Mar 9, 2010 at 05:52 AM
    and yet, kids are fatter than ever. Here's a thought...take your kid's computer and cell phone. Make him/her get off his butt and get out in the yard to play. Yes, play. I said it. I don't know a kid under 12 right now that has ever played a game of hide and seek or tag. Recess at school is now 'break time.' Soft drinks don't make people fat. Inactivity makes you fat. Everything in moderation includes moderating how much time you spend sitting on your butt. Thanks for telling my child who gets enough physical exercise & eats well on her own that she cannot have a choice of what to put in her body. Why don't we all just curl up in a ball and let Big Brother suck us dry...
  • by First of All on Mar 9, 2010 at 05:33 AM
    For a parent whose child isn't over-weight this may be considered discrimination. I'm all for making our children healthier, but we must give our children choices while at the same time teaching them moderation. But for those that don't like diet drinks, let them bring their lunch and drinks to school because this is just the beginning. Soon the schools will force them to eat only certain foods as well.
  • by Confused Location: MHC on Mar 9, 2010 at 05:31 AM
    I don't understand why this is news now. A law has been in place since 2005 that prohibits selling soft drinks at schools in North Carolina.
  • by Brad Location: Winterville on Mar 9, 2010 at 04:06 AM
    Now they are considering, if not already, increasing taxes on drinks with sugar(some vending machines now charge MORE for nondiet drinks). Seems like an individual on this site named OSOC warned readers about this a while back. Seems like alot of predictions such as this one are starting to materialize over the last year.
  • by Jethro Bodine Location: New Bern on Mar 9, 2010 at 03:49 AM
    I'm torn on this issue...and there must be some middle ground that could serve both sides. I agree that this would help make our children stronger/smarter and overall healthier, but...as a child I would be dissatisfied if you took away my option of a high-sugar soda. I can imagine what these young people today will do to get that same "pick me up" during school. Kids will start carrying those little Red Bull minis (or similar high caffeine energy drink) and hitting them during school. (I bet they already do)... I think a "mid-sweetened" Pepsi/Coke would be a good idea before just removing them altogether. I myself am completely weened off of sugar. Anything but small amounts of sugar makes me feel sick. Splenda is my sweetener (Equal, if no Splenda). But if I was 10 years old, I'd be fightin' mad about my Mountain Dew taken away! I'd hate my school or my parents, if either prohibited it. But I'd be thankful to them by age 30. ☺
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