Healthy Baby Campaign Uses Texts To Reach Mothers

Health education is about to meet the information age.

Expectant mothers now have a new tool to help keep themselves and their babies healthy: pregnancy tips sent directly to their cell phones.

Sponsors say the so-called text4baby campaign is the first free, health education program in the U.S. to harness the reach of mobile phones. Sponsors include Johnson & Johnson, Pfizer, WellPoint and CareFirst BlueCross and Blue Shield. Wireless carriers including AT&T, Verizon and Sprint have agreed to waive all fees for receiving the texts.

Organizers say texting is an effective means of delivering wellness tips because 90 percent of people in the U.S. have cell phones.

Studies in Africa, Latin America and India have shown that periodic texts can reduce smoking and other unhealthy behaviors in pregnant mothers.

Text4baby is expected to be announced this morning by officials from the White House's Office of Science and Technology Policy.

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  • by Citizen Location: Kinston on Feb 11, 2010 at 07:29 PM
    I'm sure the text messages will be in Spanish! Take a trip to Walmart and you'll see why.
  • by Anonymous on Feb 4, 2010 at 06:15 AM
    Campaigns and telemarketers sending texts, this should be banned dont we deal with enough telemarketing and campaign phone calls!
  • by Anonymous on Feb 4, 2010 at 05:13 AM
    And how health is it to have that cell phone near the unborn child? There is a lot coming out about the dangers of cell phones to healthy humans, what is it doing to babies still forming? Guess this is their way of find out.
  • by OutsideLookingIn Location: ENC on Feb 4, 2010 at 04:31 AM
    Utter nonsense. Expectant Mothers are deluged with pamphlets, books, etc... It's just another gimmic being implemented by the companies who will profit(yes, the texting is sent free) from the 'advertising'. Oh well, maybe cell phones are considered the new brain of Society.

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