Who better to talk up a new "twist" in the Medicare program than 60s singer Chubby Checker.
The twist is that as of Jan. 1, more than 1 million low-income seniors are newly eligible for more generous prescription drug benefits under the "extra help" program. The beneficiaries are those with life insurance policies and those who regularly get money from relatives and were previously disqualified because of too many assets or too much income.
To help promote the new twist in the law, Chubby Checker, who danced and sang "The Twist" to the top of the pop charts in the early 1960s, was enlisted.
Advocates say that even with the prescription program, some Medicare recipients would be unable to afford their drugs without the extra help plan.
Checker is scheduled to unveil an ad campaign Friday in New York City.