Panera Swears Off Artificial Ingredients

Panera says it will remove artificial colors, flavors, sweeteners and preservatives from its food by 2016, a reflection of the growing distaste people are showing for such ingredients.

The chain of bakery cafes, which has about 1,800 U.S. locations, is making the pledge as part of a "Food Policy" it is unveiling Tuesday that outlines its commitment to "clean" and "simple" ingredients.

The announcement comes at a time when Panera Bread Co. is facing slowing sales growth and working to jumpstart its business.

It also underscores how positioning foods as natural has become a marketing advantage, regardless of whether it brings any nutritional benefits.

(Copyright 2014 The Associated Press. All rights reserved.)


You must be logged in to post comments.

Username:
Password (case sensitive):
Remember Me:
WITN

275 E. Arlington Blvd. Greenville, NC 27858 252-439-7777
Copyright © 2002-2016 - Designed by Gray Digital Media - Powered by Clickability 261802861 - witn.com/a?a=261802861
Gray Television, Inc.