For the first time since digital televisions hit store shelves in 2005, sales are dropping and the slow down is expected to continue.
Holiday sales were also lower then projected so stores are using big events like the Superbowl to draw in customers.
Several people shopped for TVs at the Best Buy in Morehead City Thursday looking for a deal.
Customer Solutions Manager, Joshua Sutton, says a lot of people are coming in just for the sales and many know what they want before they even enter the store.
Many stores say TV sales always a see a little boost in the few days before the super bowl to have a big screen to watch the game.