Not everyone was up before the sun, hoping to get their hands on this year's hot items. Instead some people waited to hit the stores till afternoon.
Store manager's say the crowds have been steady all day at the Greenville mall.
Afternoon shoppers say they may have missed some of the best deals, but there are still plenty of great bargains out there.
Many stores still have special deals and coupons that can be used through the weekend. And retailers are hoping these deals entice people to keep on shopping this holiday season.