Shoppers in the east are now hearing a familiar sound outside many of their favorite stores. Ringing bells.
The Pitt County Salvation Army kicked off its red kettle campaign with a short ceremony at Walmart in Greenville Friday morning.
Captain John Sikes says bell ringers will be outside various stores through Christmas Eve, and says money raised helps pay for Christmas food and toys, disaster assistance and other programs throughout the year.
The campaign raised $130,000 last year. Sikes says the Salvation Army is always looking for bell ringers - both paid and volunteer.
Bell ringing either has, or will, soon kick off in many other counties.