The Pitt County Salvation Army kicked off the 2010 bell ringing campaign Friday with a record breaking day.
The Pitt County chapter says says it collected an all time first day high of $2,440. Officials say opening day typically brings in less than $2,000.
Captain John Sikes says he thinks Pitt County residents are being more generous because they recognize that the need for help has grown because of the economy.
Sikes says the Salvation Army received 570 Christmas assistance applications this year, up about 100 from last year. He says the money collected during the bell ringing campaign will go towards buying presents for children and helping seniors with food this holiday season, along with helping people with bills and food throughout the rest of the year.
Captain Sikes says the number of bell ringing locations will increase from 13 to 18 after Thanksgiving.