At the Jacksonville Mall, as last minute shoppers hit the stores Thursday, the marketing director said this week has been busier now that schools are out and marines have time off.
They expect even more shoppers now that the count down is on.
"Christmas Eve is a crazy day. Sometimes we open at 8 and close at 6 and it's just a mad house in here. That's when people are last minute shoppers," said Jacksonville Mall Marketing Director Anastasia Paszkiewicz.
Consumer groups report the Saturday before Christmas is usually the biggest shopping day of the year, so with Christmas falling on a Saturday, this Christmas Eve Friday is expected to be the busiest shopping day of the year.