A gay rights group is launching a campaign in North Carolina to challenge the legal ban on same-sex marriage.
The effort started Monday with three same-sex couples unsuccessfully applying for marriage licenses at the Buncombe County Register of Deeds.
Jasmine Beach-Ferrara of the Campaign for Southern Equality says the participants knew they'd be denied licenses, but wanted to draw attention to laws they say are unjust and discriminatory.
The "We Do" campaign will continue in Asheville through Oct. 14. The group has plans for similar efforts elsewhere in North Carolina and around the South next year.
Tami Fitzgerald of the North Carolina Values Coalition says she thinks the campaign will backfire. Fitzgerald believes it will instead help secure the passage of a constitutional amendment barring gay marriage.