Greenville is spending $90,000 on a marketing firm to help figure out how to sell the city as an economic powerhouse.
The Daily Reflector of Greenville (http://bit.ly/WO4evt ) reports that City Council unanimously approved the contract with North Star, a market research firm based in Nashville, Tenn.The research firm will develop a 15-step plan that unfolds over three years to show Greenville as an area rich in resources and ready for more industry.
North Star executives will come to Greenville for a three-day tour next month, meeting with city leaders, industry and education officials and tourism leaders.
The firm is currently managing a campaign for New Bern and just finished a project in Hickory.
Copyright 2015 by The Associated Press. All Rights Reserved.
Viewers with disabilities can get assistance accessing this station's FCC Public Inspection File by contacting the station with the information listed below. Questions or concerns relating to the accessibility of the FCC's online public file system should be directed to the FCC at 888-225-5322, 888-835-5322 (TTY), or email@example.com.