East Carolina University, along with many other colleges and universities, are busy buying up web addresses with the new adult domain of .xxx.
The schools are registering the domains, like ecu.xxx, to protect themselves from someone registering a porn site with their brand.
ECU has registered a total of eight domains, at a cost of $199.99 each. Those include eastcarolina.xxx, ecu.xxx, eastcarolinauniversity.xxx and eastcarolinauniversitypirates.xxx. They have even registered leojenkinscancercenter.xxx as a precaution.
Next month the general public will be able to purchase the new adult web domains, while those with federally registered trademarks are able to reserve theirs during a "sunrise phase" that's now underway.