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Pepsi Out After Coke Wins $10.5 Million ECU Contract

Coca-Cola is making a return to East Carolina University after a 12-year absence.

The soft drink giant has won a contract war with Minges Bottling Group, the local Pepsi bottler, over exclusive pouring rights on campus--including those at Minges Coliseum.

University spokesman John Durham says every 10 years they renegotiate the soft drink contract and Coke provided the highest bid. He says Pepsi machines are now being removed from the campus. That includes at Minges, which is named for the Minges family.

Durham says David Brody, chairman of the ECU trustees, is also co-owner of Eastern Carolina Coca-Cola. Because of that, he says Brody refrained from voting on the new contract.

In 1998 Pepsi bid $7.1 million, over Coke's bid of $3.9 million. Coke's bid a total of $10.5 million for the deal this time, and sources tell WITN News that Coke's bid was some $3 million more than Pepsi's.

The changeover begins January 1st.


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