Pepsi Out After Coke Wins $10.5 Million ECU Contract

Coca-Cola is making a return to East Carolina University after a 12-year absence.

The soft drink giant has won a contract war with Minges Bottling Group, the local Pepsi bottler, over exclusive pouring rights on campus--including those at Minges Coliseum.

University spokesman John Durham says every 10 years they renegotiate the soft drink contract and Coke provided the highest bid. He says Pepsi machines are now being removed from the campus. That includes at Minges, which is named for the Minges family.

Durham says David Brody, chairman of the ECU trustees, is also co-owner of Eastern Carolina Coca-Cola. Because of that, he says Brody refrained from voting on the new contract.

In 1998 Pepsi bid $7.1 million, over Coke's bid of $3.9 million. Coke's bid a total of $10.5 million for the deal this time, and sources tell WITN News that Coke's bid was some $3 million more than Pepsi's.

The changeover begins January 1st.

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  • by Eli 2 mmmm good Location: Greenville on Jan 10, 2011 at 07:57 AM
    ARE YOU SERIOUS? That's the most ridiculous thing I have ever read on here. Including the many improper uses of your/you're/they're/their/there etc. Please don't post your thoughts again. Go Coke!
  • by Ellen Location: ECU on Jan 10, 2011 at 07:23 AM
    I actually might purchase at the consessions now instead of coming in at half time to watch them game. Because I can't go an hour without a fix of Coke.
  • by mmmm good Location: ecu on Jan 10, 2011 at 07:16 AM
    I wish they'd go back to the original recipe of having non chemically treated coca leaves being used. I know everyone is freaked out about cocaine but I'd rather have a non-synthetic non-chemically processed drink vs the crap they sell today. It's probably healthier in moderation than with all the chemicals and high fructose corn syrup.
  • by Eli Location: Greenville on Jan 9, 2011 at 11:56 AM
    I LOVE Coca Cola! Sweet!
  • by Grad Student Location: ECU on Jan 6, 2011 at 03:07 PM
    Finally! I've been asking for years what someone has to do to get a coke around here.
  • by I drink tap water Location: ECU on Jan 4, 2011 at 07:52 PM
    Can anyone out there tell us what the Minges company has actually sponsored in the last 15 years? Substantial things, not like sponsoring t-shirts for a little league team. No disrespect, just asking. 10 mil in student scholarships from Coke is a pretty big deal.
  • by bill Location: ecu on Jan 4, 2011 at 09:24 AM
    Totally disrespectful they should have permanently keep the Pepsi products here after what Minges did for them. How dare they.
  • by actually Location: greenville on Jan 1, 2011 at 07:34 AM
    actually if i'm not mistaken Coke does better on a national level but a LOT better on a world wide level.
  • by coke fiend Location: pepsi land on Jan 1, 2011 at 07:32 AM
    Give me the coke baby. See this is what happens when "public" institutions show their real colors. This is ALL about money. Not the well being of the students not loyalty too those who have help ECU get to where it is. I love how they can get these million dollar contracts tens of thousands of students with ridiculously expensive tuition that goes up all the time and they still need money from the tax payers to make ends meet. Time for change mister Obama... I think not. It seems like everything is operating just the way it used to. The rich get richer and poor get poorer.
  • by irony Location: ECU on Jan 1, 2011 at 06:58 AM
    How ironic that the stadium is named for someone who distributes Pepsi yet they are now banned from the stadium. LOL money talks in G-Vegas baby.

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