Blue Cross Wants NC Consumers To Rank Doctors

North Carolina's largest health insurer has hired the firm behind the Zagat dining guide to run an online rating service of the state's doctors.

The News & Observer of Raleigh reported Monday that the move by
Blue Cross and Blue Shield is part of a push by insurers and regulators to make the health care system more transparent for consumers. Blue Cross covers more than 3.7 million people and its online ratings will use only nonmedical measures.

Critics question whether limited information on doctors' personalities and other nonmedical factors will really help consumers. Some wonder whether insurers aiming to control costs will prejudice the data.

The North Carolina Hospital Association started posting comparisons online last year.

(Copyright 2008 by The Associated Press. All Rights Reserved.)


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Comments are posted from viewers like you and do not always reflect the views of this station.
  • by Kimo Location: Belhaven on Dec 23, 2008 at 05:03 AM
    And who is going to rate BCBS??? Making more money than they can count and still raising premiums. What's wrong with this picture???
  • by Barbara on Dec 23, 2008 at 04:58 AM
    Would love to have the website to voice our opinion. Your doctors cost depends on if you have insurance or not. I personally think it is a rip off.For those who have insurance you are paying more for your visit than someone who doesn't have insurance. Doctors in Duplin County don't take the time to actually sit down and talk to you about your problem. It's wham bam, thank you ma'm.I have been having a problem for 2 years, been to 5 different doctors. Each with a different diagnosis. Where do you go for someone who really cares about you? And then if you need to see a doctor, you have to wait 3 to 4 weeks for an appointment. Especially a dentist. Went to the ER in Kinston, sat 5 hours in pain,and finally had to go home and lay down and take something for the pain. Who cares? Since there was no website posted thank you Dr. Sarecino and his staff in Kinston. They take the time, and are concerned about you. And to Duplin General Hospital. To them it is just a job. Get in get out.No concer.
  • by Hope Location: Jacksonville on Dec 22, 2008 at 03:17 PM
    My vote goes for Dr Marks and his staff at Family Urgent care on Hennderson drive here in Jacksonville. You might have to wait BUT well worth it. Not that Hi, Now get out kind of Office. They take the time you need to get the help you need. I Love them!!!! Merry Christmas and Happy New Year
  • by MrT Location: LaNC on Dec 22, 2008 at 01:44 PM
    I really wish they would rank them.I think it would be very interesting. I have heard for years that Greenville doctors are much better than Kinston doctors. If this ranking is done, well then I guess we will finally know for sure.
  • by anon on Dec 22, 2008 at 01:39 PM
    Consider the amount of lawyers out there that will knock on your hospital door and suggest that you sue your physician. Doctor's increase their cost to cover the cost of malpractice insurance. BCBS follows suit to cover the rising healthcare costs.
  • by Anonymous on Dec 22, 2008 at 11:20 AM
    Can someone point a consumer to the right place to go to rate their dr? The article left that info out.
  • by uninsured Location: nc on Dec 22, 2008 at 09:28 AM
    If this will prevent the cost of medical insurance from going up, then by all means do it. My husband has insurance through BCBS and his monthly payment has gone up so high that we may have to drop it. We're s family of 5 with myself being uninsured for the simple reason that we can't afford the payments. We received a letter from BCBS stating that his monthly payment would go up asgain in January 2009. He will be paying almost $300 monthly for insurance.But what are we suppose to do? I know we aren't the only ones out there with this problem. Is there anyone who can give people a break?
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