A manufacturer in the east is being recognized for its efforts to stay afloat in this tough economy when so many are downsizing and laying off workers.

Attends, the manufacturer of adult incontinence products in Greenville, has been named industry of the year by the Pitt County Economic Development Commission.

Every year for the past thirteen years, the commission has accepted nominations on an industry that exemplifies human, social, economic and environmental sustainability. Attends has achieved this goal, even when many business have suffered during the economic downturn.

The company plans to expand by adding up to 30 new jobs by this fall.