To the tourism industry, the beach is a glimmering goldmine of tourism dollars. In 2005, spending by tourists in Carteret County was $246 million. That's over a quarter of a billion dollars spent in just one year. Despite that dollar figure, tourism officials say there's room for improvement. At a tourism conference held Wednesday morning in Morehead City, Albert Delia, president of North Carolina's Eastern Region, a group dedicated to promoting the East, says the tourism industry needs to do a better job of promoting all tourism opportunities rather than marketing them separately. Statewide, tourism is the ninth largest private industry with an economic impact of nearly 16-billion dollars per year.