Virginia Lottery officials have a new strategy for dealing with the effects of the new North Carolina lottery Sunday drawings.
In addition to the drawings, which are expected to generate
about 14 million dollars, officials also will issue about a million and a half free Win For Life game tickets printed in 32 Virginia newspapers Sunday.
Virginia Lottery spokesman John Hagerty says the state took a negative hit when North Carolina sales began. He says officials are looking at everything they have to keep sales up.
Hagerty estimates that 8 percent to 10 percent of sales in previous years came from North Carolina players.
North Carolina lottery sales have exceeded 448 million dollars since March, but spokeswoman Pamela Walker says the numbers are necessarily players siphoned from Virginia. She says players have little incentive to cross state lines for games, except for the multistate jackpots such as Mega Millions and Powerball.
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