Friday morning, we saw several fans pick up their purple and gold fashions at the University Book Exchange downtown; a Pirate shopping rush that's spelling big bucks for retailers.
Employees at U.B.E. say they just can't keep the Pirate merchandise on the shelves.
We spoke with Pirate fan Larry Hines of Greenville who was grabbing some last minute purple and gold before he headed down to Alabama for the PapaJohn's.com Bowl game. Hines says he's seen the program come together and the Pirate spirit is back.
One employee at U.B.E. says the store has doubled its profits in the sale of Pirate merchandise.