Many shoppers we found in Lenoir County were up well before the sun rose Friday.
They were ready to duke it out with fellow die hard shoppers for the best steals and deals of the Christmas season.
We headed to Vernon Park Mall in Kinston, where there were a sea of cars outside and long lines of dozens of Black Friday shoppers waiting for the best deals.
Many shoppers told us they had been up since 4AM waiting for Friday's deals, but other shoppers said no way.
Many stores at the Vernon Park Mall will continue deals through the holiday weekend.