It's not just the malls and big stores bustling this Black Friday.
In fact, statistics show about 40 percent of shoppers prefer skipping big department stores and visiting smaller specialty shops, like the Charmed Peacock in downtown Greenville.
Owner Nicole Walker says Black Friday is one of her store's busiest days of the season.
Retail experts say this weekend's shoppers are spending an average of about $300 each.
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