Who would have thought a festival about a plant would be such a money maker for Craven County? The organizers of the Mumfest in New Bern sure did. But just how much money are we talking about? Organizers say the expected 80,000 people this year will bring in millions. A 2003 study determined the festival generated nearly $5,800,000. Local business owners say the economic impact can't be understated. The Mumfest takes place in downtown New Bern this weekend.