Sports fans are gobbling up venue seats that include all-you-can-eat food.
Lowe's Motor Speedway spokesman Scott Cooper says the offer has been a big hit.
The track in Concord, N.C., was the first track to test-drive an all-you-can-eat grandstand, offering unlimited food and nonalcoholic drinks to about 1,100 fans at a Sprint Cup race in October. The seats were priced from $59 to $99.
Lowe's will offer more such seats at the NASCAR Sprint All-Star race in May and the Coca-Cola 600. Daytona, Talladega, Darlington and the Auto Club Speedway plan to offer similar deals.
Instead of paying for a ticket and multiple trips to the concession stand, the ticket includes everything and costs about 50 percent more. Alcohol and desserts are sold separately.
But fans do consider it a deal, even at venues where they can bring their own foods, as at NASCAR races.