The R.J. Reynolds Tobacco Company says it will not advertise its brands in newspapers or consumer magazines next year.
The company had been criticized sharply for both its colorful
and feminine Camel No. 9 ads, which appeared in fashion magazines
and were seen as cynically aimed at young women, and also for a
recent ad in Rolling Stone.
In that ad, four pages of Camel cigarette ads bookended Rolling
Stone's own material on independent rock music, which was presented in a cartoon-like format. That angered anti-smoking advocates, who said it appeared the whole thing was a Camel ad -- and that it recalled the old "Joe Camel" cartoons that were banned because they appeared aimed at children.
The Campaign for Tobacco-Free Kids calls the company's decision
"more a strategy to deflect criticism than a real change in marketing."