It's a solid start to the Christmas shopping season, now retailers are hoping the momentum maintains itself right up until Christmas Day.
Macy's, Toys "R" Us, K-B Toys and others are all reporting bigger crowds for early morning bargains than last year.
More shoppers meant some early risers walked away empty-handed.
An Ohio woman lined up at a Best Buy at 3 Friday morning, but that
wasn't early enough to snag a discounted laptop.
One market analyst says tougher economic conditions are driving
more shoppers to take advantage of early bird specials.
Retailers paid attention to forecasts of a potentially tough
shopping season and began discounting weeks ago.
After Black Friday, sellers will try to figure out how much more they need to discount to get consumers back into stores.