A new multi-faceted media partnership is in place to benefit the people of Eastern Carolina.
WITN and Digity Media have joined forces to share news, weather, sports, music, and entertainment.
WITN, Your Breaking News and Weather Authority, is owned by Gray Television and operates WITN2 (MyTV), WITN3 (Me-TV), and witn.com. Gray Television owns and operates television stations in 34 markets across the country.
Digity Media is a newly formed company headed by broadcast industry veteran Dean Goodman which operates six radio stations in Eastern Carolina, including top-rated WRNS – Your Country 95.1 and WERO – Bob 93.3.
Digity also owns and operates more than 50 radio stations in 23 other markets across the country.
The partnership combines the powerful reach of multiple platforms. Radio listeners benefit from WITN’s comprehensive coverage of breaking news, developing stories, severe weather, daily weather forecasts, and other updates. Television viewers get the latest in entertainment items from Digity stations, including ticket giveaways, concert coverage, and contests. WITN and Digity share information on air, online, mobile platforms, and on social media.
“Our stations are excited to join the team at WITN and Gray Television to create a media partnership that will provide new options for both our radio listeners and WITN television viewers to easily access news, weather, information and entertainment in a variety of ways. Information and entertainment will be more accessible in Eastern North Carolina than ever before as a result of this arrangement,” said Larry Weiss, Market Manager for Digity Media.
“We constantly seek the best way to serve the people of Eastern Carolina,” said Mark Gentner, WITN Vice President and General Manager. “This powerful partnership between WITN and Digity, both market leaders, makes perfect sense as we provide fresh, important weather, news, and other information to our communities.”
WITN’s main television studio is in Greenville, North Carolina. WITN can be viewed in 29 counties in eastern North Carolina. WITN has newsrooms in Jacksonville, New Bern, and Washington, North Carolina.
Digity LLC is a diversified local media, digital, entertainment and event marketing company which specializes in hometown digital integration, linking radio on-air and online media through varying creative solutions including community portals, live sports audio and video streams, and specialty websites.