Country singer John Rich has gone all the way on "The Celebrity Apprentice," claiming victory and $250,000 for charity.
He was up against actress Marlee Matlin on Sunday's finale of the NBC reality show.
It was the toughest "Apprentice" decision yet, host Donald Trump said before announcing his choice on a live segment of the program.
The final challenge for "The Celebrity Apprentice" had called for competing promotional campaigns for a brand of soda.
This season of "Celebrity Apprentice" began airing in March with 16 contestants, each competing in business-oriented tasks around Manhattan to raise money for and publicize their favorite causes.