Abercrombie Asks 'The Situation' To Shop Elsewhere

NEW ALBANY, Ohio -- Abercrombie & Fitch is offering to pay Mike "The Situation" Sorrentino and his fellow "Jersey Shore" cast members so they'll stop wearing the brand on the show.

The clothing company says in a news release posted Tuesday that it's concerned that having Sorrentino seen in its clothing could cause "significant damage" to the company's image.

Abercrombie says a connection to The Situation goes against the "aspirational nature" of its brand and may be "distressing" to customers. The Ohio-based retailer says it has offered a "substantial payment" to Sorrentino and producers of the MTV show so he'll wear something else.

The company says it also is making the offer to others in the hard-partying cast.

An MTV spokeswoman did not immediately return messages for comment on Wednesday.


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  • by Sam Location: Kitty Hawk on Aug 25, 2011 at 07:36 AM
    Dave, the whole Jersey Shore cast is full of white trash idiots. Abercrombie & Fitch just wants to keep it classy. I've never been a fan of their clothes but just may buy a few of them just cause of that.
  • by Dave on Aug 17, 2011 at 11:47 AM
    This guy is such an idiot.
  • by Anonymous on Aug 17, 2011 at 11:38 AM
    Everything on MTV is beyond awful. Lets promote and glamorize teen pregnancy, label them stars.....lets promote the gangster life by showing videos that have violence, women, and fast cars. I gotta tell you though, A&F wanting to pay these idiots to NOT WEAR the clothing just shows how bad an influence this show actually is. This article made me laugh though, so thanks WITN!
  • by Mr. Spell Location: G-Vegas on Aug 17, 2011 at 10:55 AM
    Richard, I shop at A & F, and they do not solicit children...stop being judgemental...
  • by Richard Location: Edenton on Aug 17, 2011 at 09:33 AM
    This show must be pure evil if the child soliciting Fitch stores are offended. WOW....
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