NBC has teamed up with DreamWorks Animation SKG, Inc. and PepsiCo’s SoBe Lifewater to create a first-of-its kind, nationwide ‘Monstrous’ 3D event for Super Bowl XLIII as well as a special 3D episode of Chuck with special guest Jerome Bettis. The all 3D Super Bowl commercial event will mark the debut of DreamWorks Animation’s premier 3D movie trailer for its upcoming film, "Monsters vs. Aliens," opening on March 27th.
DreamWorks Animation’s 3D movie trailer was animated using Intel’s latest, high-performance processing technologies and will be aired along with a SoBe commercial at the end of the second quarter of the Super Bowl broadcast on Sunday, February 1, 2009. Viewers will have the opportunity to re-use their glasses for the special 3D episode of Chuck, airing the following day, Monday, February 2, 2009 at 8pm.
We're told 3D glasses will be available at a number of local stores including Food Lion, Target and Kroger.